What's Fresh... 04-02-2010
New Fly 53, RocaWear and Famous Stars & Straps this week!
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WOMEN // LADIES CLOTHING
// Baby Phat at Yukka, The Urban & Hip Hop Clothing Boutique
In less than a decade, Baby Phat handbags and footwear by Kimora Lee Simmons has positioned itself in the world of fashion as the premiere female hip-hop brand. Sassy, sexy, and stylish, Baby Phat first hit the scene as a publicity tool when tiny tees with the clever name Baby Phat were produced to electrify a Phat Farm runway show. When celebrities, supermodels and tastemakers began wearing the baby tees, a phenomenon grew, and a decision was made to launch an entire Baby Phat sportswear collection. A lifestyle brand was born.
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