| The headwear of choice around the world, New Era is found in virtually every walk of life. When Mark McGwire broke Roger Maris' long held, season home run record in 1998, he wore a special commemorative cap by New Era. Spike Lee and Fred Durst have longstanding relationships with New Era and sport its caps religiously. New Era has invited the likes of Rappers Fabolous and Dizzee Rascal, Snowboarder Marc Frank Montoya, Actor Danny Masterson and Fashion Designers Marc Echo and Wale Adeyemi, to name a few, to do collaborative designs with the company. Its reach is endless, from coast to coast and around the world.
New Era headwear is developed to serve its many core markets; Action Sport, Children, Corporate, Fan, Performance, Suburban, Urban and Women - enabling the company to meet the demand for headwear for the most unique individuals in the world, each wearing it to express their own style.
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