One of the perks of working at places like Yukka, a company who only officially retails top hip hop clothing labels like RocaWear is that you get to deal with clothing labels and distributors directly. This ultimately means that you get to see collections not only landing right now, but also 6 months from now! As a buyer it gives you a good insight as to where the brand is going, it’s ambitions and directions. Normally what we see is the same stuff that launched a few months back getting relaunched in new colourways or with new design tweaks, now there’s nothing wrong with this as some design classics should not be thrown out just for the sake of it.

RocaWear is a rare urban clothing brand in that respect, in that for as long as I have dealt with stocking the label - no two collections (launched on a monthly basis I must add) are ever the same. RocaWear have got to have the most active and on form design team on hand, because trust me the collections keep getting better and better!

Now we all now that ‘hip hop’ and ‘urban’ clothing has always been associated with typical urban American labels such as Sean John, Southpole, Fubu or similar where traditionally compared to how we like to wear our clothes as whole in Europe has always been a lot baggier. This is cool on one side as there are loads of us that want this look, but what of us that don’t? Well I can tell you now that RocaWear are pioneering the the American urban markets entry into Europe next month with the launch of a couple of new collections specifically designed for us Brits and Europeans especially. They’ll be keeping the attitude that is RocaWear, but trimming down sizing for those of you that wanna roc your clothing as you would any other garment kopped from the UK or rest of Europe.

Yukka represents the fresh, funky and urban lifestyle through the fashion we offer. Do you run an independant label? Are you a designer eager to push your brand?

The BrandPush program has been set up to provide you with a platform to commercially share your creativity with the world. Through Yukka’s expertise and exposure we’ll help you turn your design skills into £££’s by:

- Offering to sell your brand to the millions of customers that visit and buy from Yukka on a yearly basis

- You’ll get your own Yukka brand page at www.yukka.co.uk/YourBrand/ for even greater levels of dedication

- Promotion through our vast Affiliate network

- You will get all of your order processing and site maintenance handled by our experts

In exchange for all of this, you will be responsible for:

- Fulfilling your orders and sending the products to your customers

- Keeping your site updated with cool new stuff

- Paying a monthly fee and commission on sales

Yukka and you will:

- Sign a Yukka BrandPush agreement

In order to apply for this opportunity serious applicants should simply email Robby Sur at robbysur@yukka.co.uk with subject line ‘BrandPush Application’ with details on:

- About you and your label (minimum 150 words) This should include your background experience and inspirations and the stage you at now with your brand

- Portfolio of design work, please do not send excessively large attachments > 5mb MAX.

Back in 2002 a guy named Jason Bass from San Francisco kicked off his own exclusive ’sneaker’ line named JB Classics, composed of unique designs and colourways with ultra exclusive limited edition numbers in circulation. His unique style has quickly developed a fanaticle fan base, eager to get hold of the wearable piece of urban art work that he creates - some of his work has been limited to only one or two pairs worldwide!

Jason’s work is now available at a limited number of exclusive urban boutiques across Europe, each pair of his unqiue designs are limited to 1000 pieces worldwide and come complete with a a certificate of authenticity and JB signature socks.

As the popularity of our urban and hip hop clothing store online keeps on rising we’ve been trying in vein to keep our members up to date with the latest goings on. We have a great newsletter which we send to tens of thousands of members on a weekly basis with up to date news on product launches, events, offers and so on - but what about you guys and girls that don’t want another email from a company in your mail box? This blog is our answer to that! In addition to keeping you update with our various developments we’ll be getting Yukka members more involved with our activities and have a bit of fun along the way!