One of the perks of working at places like Yukka, a company who only officially retails top hip hop clothing labels like RocaWear is that you get to deal with clothing labels and distributors directly. This ultimately means that you get to see collections not only landing right now, but also 6 months from now! As a buyer it gives you a good insight as to where the brand is going, it’s ambitions and directions. Normally what we see is the same stuff that launched a few months back getting relaunched in new colourways or with new design tweaks, now there’s nothing wrong with this as some design classics should not be thrown out just for the sake of it.

RocaWear is a rare urban clothing brand in that respect, in that for as long as I have dealt with stocking the label - no two collections (launched on a monthly basis I must add) are ever the same. RocaWear have got to have the most active and on form design team on hand, because trust me the collections keep getting better and better!

Now we all now that ‘hip hop’ and ‘urban’ clothing has always been associated with typical urban American labels such as Sean John, Southpole, Fubu or similar where traditionally compared to how we like to wear our clothes as whole in Europe has always been a lot baggier. This is cool on one side as there are loads of us that want this look, but what of us that don’t? Well I can tell you now that RocaWear are pioneering the the American urban markets entry into Europe next month with the launch of a couple of new collections specifically designed for us Brits and Europeans especially. They’ll be keeping the attitude that is RocaWear, but trimming down sizing for those of you that wanna roc your clothing as you would any other garment kopped from the UK or rest of Europe.

This entry was posted on Saturday, April 29th, 2006 at 10:42 am and is filed under Yukka. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.