The Death of Autotune hey, Jay-Z’s close friend Mr Kanye West may not be best pleased with his mentor’s stance on his latest tune seeing as he just recorded an entire Album using autotune! Love it or hate it Jay-Z has released a stonking track for his upcoming Blueprint album and rocks an effortless cool look dressed in a fitted all in black look.

The key here is quality pieces with good cut and fit, so we’ve chucked together Mr Jay-Z’s look below to save you time and hassle….

New Era DC Comics Black/Silver Cap - £30 Buy Now

New Era has become one of the most phenomenal brands in history with such an incredibly diverse range of styles and designs that you could fill an entire set of encyclopaedias with pictures of their products.  Go to any major sports events and look at the crowd; you will see friends and families, fathers and sons, mothers and daughters, brothers and sisters and a whole range of different people from all walks of life wearing New Era. It’s incredible, whatever your taste, whatever your style, New Era has something for you.
Located in Buffalo, New York, New Era has been going on for almost 100 years now and have become the leading manufacturer of baseball caps worldwide.
Whilst the name New Era has become synonymous with major league baseball, its roots have spread throughout the entire music industry; from country music to Rock & Roll, from R&B to Hip-Hop, New Era have managed to bridge the gap between so many worlds, thus becoming an unstoppable force within the fashion industry.
The list of high profile celebrities that have been seen wearing new era is staggering, from the music industry alone we have Beyonce Knowles, Eminem, Dr. Dre, Usher, 50 Cent, Wyclef Jean, Andre 3000, Big Boi, Snoop Dogg, Lauryn Hill, Jay-Z, Lil John, The Game, Pharell Williams, LL Cool J, Alicia Keys, Busta Rhymes, Chuck D, Big Daddy Kane, Ice Cube, Jay-Z, Puff Daddy, Ghost Face Killa, Fred Durst, Everlast, Chris Brown and Mya just to name a few.
From the acting community we have Chris Rock, Ashton Kutcher, Ben Afleck, Matt Damon, George Clooney, Will Smith, Denzel Washington, Tom Cruise, Denis Leary, Bruce Willis, Will Ferrell, Tom Selleck, Nicolas Cage, Owen Wilson, Luke Perry and even the legendary Walter Matthau just to name a few; even filmmakers such as Michael Moore and Spike Lee have been seen wearing New Era.
New Era have even breached the world of politics through the likes of Bill Clinton, Hilary Clinton, John Kerry and Rudolph Giuliani wearing their caps (although it’s debatable as to whether that is a good thing or not); in fact, New Era have even recently released a collection of Barack Obama inspired caps.

The origins of New Era stem all the way back to 1920 when German immigrant Ehrhardt Koch borrowed $5000 dollars from his aunt in order to fund his first business, The E. Koch Cap Co. His aunt was forced to take out a second mortgage on her house in order to loan Ehrhardt the money, and in return he promised her that her children would always have a job. Ehrhard hired his sister Rose and his son Harold along with 12 other employees, and set about to create what would eventually become one of the largest brands in the world.
The company officially changed its name to the New Era Cap Company during 1922; whilst the mid 20’s did see a lot of business for New Era, it wasn’t until the 1930’s that the company really began to take off, partially due to the rising popularity of baseball. After entering into a number of contracts to manufacture sports caps for minor league baseball teams, New Era steadily grew a reputation for itself with the company motto being “Quality First, Quantity Will Follow”.
During World War 2 it became increasingly more difficult for New Era to find fabrics in order to create their merchandise, due to the fact that war rations had created a severe shortage. Coloured fabric was especially hard to come by, as such; New Era resorted to buying large quantities of uncoloured fabric on the black market, and then dyed it before assembly into baseball caps.
Shortly after the war ended, New Era officially released its first adjustable size cap in order to keep up with the vast number of orders coming in; Ehrhardt Koch was worried that they wouldn’t look as good as the fitted caps however the adjustable size version soon became so popular that it set the standard for most modern caps today.
In 1969 New Era even ventured into the space race by supplying unique, specially designed caps for the USS Hornet, the splashdown recovery ship for Apollo 11. Coincidentally, the launch was watched by US Vice-President Spiro Agnew, who stated that it marked a “new era of civilisation”.
Ranging from sportswear to urban fashion, New Era are undoubtedly the innovators in modern day head ware. Their products can be seen all over the world throughout urban, suburban and rural society, and are worn by every major-league baseball team and their minor-league affiliates all over the planet; in fact New Era are the only company to have been given exclusive rights to manufacture caps for every major team in the league.
With such an incredible history, and such a diverse selection of designs and styles, it’s easy to see why New Era has become so popular.
If you would like to see some of the latest styles New Era have to offer, please:

CLICK HERE FOR NEW ERA

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