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Phat Farm was introduced to the world by Russell Simmons in the early 90’s when Hip Hop was starting to boom. The brand is a symbol of contemporary American culture, blending sophistication and urban hip hop in one. The brand allows for people to wear clothes that are not too flamboyant but still give the urban vibe.
Phat Farm uses the same principles now as it did when it first started in a small New York City showroom, as it is the essence of the brand. The commitment to quality, innovation of design and marketing are the reasons that Phat Farm has continued its success as a market leader in Urban clothing. |
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