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BRAND DIRECTORY: Yums

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Yums

Howard “Tex” Moton is a legendary graffiti artist, designer, and entrepreneur from Dallas, Texas. Tex has designed for such brands as Rage, Swurv, and currently Yums. Tex grew up in the gritty streets of Pleasant Grove, an infamous neighborhood in Dallas sometimes referred to as the “Greedy Grove”. A natural born artist. Once he hit high school, Tex became quickly immersed in the hip-hop culture. Associating with other artists in Dallas like Grammy award-winning singer Erykah Badu, Tex developed his own authentic style of expression making him a central figure in the Dallas music, fashion and graffiti art scene. Although Tex and his initiatives with the Infinity crew were groundbreaking in Dallas, he wanted to share his own authentic street style with the world on a more personal level. He set out to design an original line of shoes and apparel that incorporated unique and colorful designs into his brand that is now Yums.

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